Origins
Born in San Francisco in 1899, he lost everything in the 1906 earthquake and began working in the bond sector at twenty, learning the trade in an era without rules or oversight.

Finance
Wrote The Battle for Investment Survival
Gerald Loeb, a legendary Wall Street trader, authored 'The Battle for Investment Survival,' advocating for aggressive capital preservation through active speculation.
“The battle for investment survival.”
8 Courses · 40 Lessons · 5 Hours
Biography
Born in San Francisco in 1899, he lost everything in the 1906 earthquake and began working in the bond sector at twenty, learning the trade in an era without rules or oversight.
He survived the 1929 crash because he had exited in time: he understood that prices move on crowd psychology long before they move on balance sheets.
He became co-founder and vice-president of E.F. Hutton, one of America's most important brokerage houses, and in 1935, published “The Battle for Investment Survival,” which sold hundreds of thousands of copies and remains a classic.
For Loeb, investing is a defensive battle: concentration on a few best ideas, rigid stop-losses, no blind faith in diversification (“it's just protection against ignorance”), and the awareness that preserving purchasing power comes before any gain.
The Gerald Loeb Award still honors the best financial journalism in the world today. His legacy is the idea that risk, not return, is the variable that governs everything.
His library
8 Courses · 40 Lessons · 5 Hours. Select a course to see every lesson inside it.
New to Gerald? Start here
Grasp Loeb's foundational philosophy for market participation and capital defense.
Beginner
5 lessons
Understanding Speculation as a Survival Skill
8 min readLoeb's 12 Rules: The Primacy of Capital Preservation
8 min readWhy Simplicity and Flexibility Outperform Complexity
8 min readThe Peril of Holding Unprofitable Positions
8 min readAvoiding the Crowd: Contrarianism in Practice
8 min readTiptico courses are independent educational analyses based on publicly available information, writings, interviews, speeches and documented decisions. The individuals featured are not instructors, employees, partners, sponsors or endorsers of Tiptico unless explicitly stated.
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Minds who think along the same lines as Gerald.